About Us

Two marketers who kept finding the same blind spots

Catalystic was a working partnership long before it was a company.

Our story

Why Catalystic exists

We started working together about three years ago, from two different directions. One of us came from brand, public relations and admissions strategy; the other from influencer campaigns, paid media and analytics. Different strengths — and, more usefully, an honest view of the limits and blind spots inside our own specialisms.

As we combined what we knew, we kept noticing the same thing: gaps. Not the obvious problems a business already knows it has, but the quiet ones that sit between disciplines — where strategy, content, data and follow-up are all supposed to meet and usually don't. They rarely get talked about in this industry, and they cost businesses real time, real money and real opportunities.

That realisation became the foundation for Catalystic. Instead of each of us selling a single specialism, we saw an opportunity to put complementary expertise together and go after those gaps directly — practically, and in a way that helps a business see the problems it can't see on its own.

After several years of working side by side and seeing what the pairing could produce, we made it official last year. Since then we've worked with a growing list of clients across education, engineering, health e-commerce and property, applying the same approach every time: find what's missing first, then fix it.

The most expensive marketing problems are usually the ones nobody notices.

  • Three years ago
    We start working together — two specialisms, one marketing team.
  • The pattern
    Project after project, the costly problems turn out to be the unnoticed ones between disciplines.
  • 2025
    Catalystic is formally established — same approach, now a company.
  • Today
    Clients across four sectors and four markets, delivered in English and Arabic.
Who we are

The two people who answer your email

No account layer, no handoff to someone you've never met. You work directly with the founders.

Mohmed Shogi Bashier
Founder & CEO

Mohmed has spent over eight years in digital marketing, brand development and student recruitment — most recently leading marketing and admissions for an international school in Selangor, where enrollment grew from 250 to 600 students and filled the campus within a year. He designed the admissions CRM that team still runs on, works natively in Arabic and English, and holds a B.Eng in Construction Management from IUKL, which is where the systems-first way of working comes from.

Certified in Meta advertising and social media management, brand identity and strategy, TikTok marketing, and professional data analysis.

  • Brand strategy, PR and communications
  • Meta, Google and TikTok campaign management
  • Admissions funnels and CRM design
  • Arabic and English, natively
Ruvisha Nanda Kumar
Co-Founder & Partner

Ruvisha specialises in influencer marketing, data-driven content strategy and brand-led events. She has run end-to-end creator campaigns for brands including Proton Malaysia, Joyalukkas and Mercato — shortlisting talent on reach, audience sentiment and engagement rather than follower count — and leads the analytics side of our work, from GA4 to Power BI.

Bachelor of Business specialising in Digital Marketing and Analytics, Taylor's Lakeside University. Works in English, Bahasa Melayu and Tamil.

  • Influencer outreach, shortlisting and briefing
  • Meta Ads, Google Ads, SEO and SEM
  • Google Analytics, Power BI, performance reporting
  • Large-scale events, open days and roadshows
Our team

Six disciplines, in-house

Catalystic runs as a small studio with a specialist behind each discipline. Every project is staffed from these six.

Identity & collateral

Brand & Design Studio

Logo systems, brand guides and the print and digital collateral around them — built to hold up in both Latin and Arabic layouts.

Brand guidesLogo systemsPrint collateralBilingual layout
Photography & video

Content & Production

Product photography, short-form video, shoot direction and asset preparation sized for every platform you publish on.

Product photographyShort-form videoArt directionRetouching
Creator network

Influencer Partnerships

A working network of local and international creators in Malaysia — shortlisting, briefing, contracting and delivery tracking.

Talent sourcingCreator briefingContractingDelivery tracking
Performance

Paid Media

Campaign build and optimisation across Meta, Google and TikTok, with spend tracked against real enquiries rather than vanity reach.

Meta AdsGoogle AdsTikTok AdsROAS tracking
Build

Web & Development

Bilingual websites, WordPress themes, landing pages and the custom tools that sit behind them — including CRM builds.

HTML/CSSWordPressLanding pagesCRM builds
Insight

Data & Reporting

Tracking setup, dashboards and monthly reporting that says plainly what changed, why, and what to do next.

GA4Power BIDashboardsMonthly reports

Want the two-lens look at your marketing?

Send us what you're working with. We'll tell you where we think the gaps are.

Book a Call